Accor reaches new guests via lifestyle-division growth

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Date
2019-04-25
Author
Baker, Terence
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Abstract
It’s been more than two years since Accor formed a lifestyle division, which includes brands Jo&Joe, Mama Shelter, SBE and Raffles, among others, to cater to a new branch of hotel clientele.
URI
http://hdl.handle.net/10919/89239
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