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dc.contributor.authorHorn, Kimberly A.en
dc.contributor.authorJarrett, Tracien
dc.contributor.authorAnesetti-Rothermel, Andrewen
dc.contributor.authorTompkins, Nancy O’Haraen
dc.contributor.authorDino, Gerien
dc.identifier.citationHorn K, Jarrett T, Anesetti-Rothermel A, O’Hara Tompkins N and Dino G (2014) Developing a dissemination model to improve intervention reach among West Virginia youth smokers. Front. Public Health 2:101. doi: 10.3389/fpubh.2014.00101en
dc.description.abstractThe not-on-tobacco program is an evidence-based teen smoking cessation program adopted by the American Lung Association (ALA). Although widely disseminated nationally via ALA Master Trainers, in recent years, adoption and implementation of the N-O-T program inWest Virginia (WV) has slowed.WV, unfortunately, has one of the highest smoking rates in the US. Although it is a goal of public health science, dissemination of evidence based interventions is woefully understudied.The present manuscript reviews a theoretical model of dissemination of the not-on-tobacco program in WV. Based on social marketing, diffusion of innovations, and social cognitive theories, the nine-phase model incorporates elements of infrastructure development, accountability, training, delivery, incentives, and communication.The model components as well as preliminary lessons learned from initial implementation are discussed.en
dc.description.sponsorshipThe USDHHS Centers for Disease Control and Prevention through an award to West Virginia Prevention Research Center U48DP001921 (2009-2014), provided funding for this study.en
dc.format.extent13 pagesen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.subjectdissemination scienceen
dc.subjectteen smokingen
dc.subjectteen smoking cessationen
dc.subjecttobacco preventionen
dc.subjecttobacco interventionen
dc.titleDeveloping a dissemination model to improve intervention reach among West Virginia youth smokersen
dc.typeArticle - Refereeden
dc.title.serialFrontiers in Public Healthen

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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International