The Last Western Flyer: The Western Auto Century

Files
TR Number
Date
2004
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract

A treasure trove of pictures and history, The Last Western Flyer chronicles one of the most successful small town franchise operations in 20th Century America, Western Auto. It grew from humble beginnings as a penny mailer sent from the kitchen of a Kansas City home to over 5,000 retail outlets under its Circle Arrow signs. Western Auto brought everything from tires, spark plugs, socks, vitamin pills, fishing lures, radios and more, including its famous Western Flyer bikes to America’s major cities and small towns.

Description
Keywords
Franchises (Retail trade) -- United States -- History -- 20th century, Bicycles -- Purchasing -- United States -- History -- 20th century
Citation
Marchman, Jim. The Last Western Flyer: The Western Auto Century. 2004