Application of the Internet Market Research Methods in Hospitality [Summary]
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This paper analyzes the role of Internet market research in hospitality due to its changing and complex environment. New aspects of consumer behavior and especially new technologies give rise to new or existing tourism growth markets. In order to examine this problem, the following methods were used: analysis, synthesis, induction, deduction and online secondary research. Results showed that online market research methods improve the quality of e-marketing process in hospitality.