Hospitality Marketing Efforts Shifting to Regional Level

Abstract

The Hospitality Sales and Marketing Association International's Advisory Board members noted that 70% of board members are marketing specifically to regional areas, while 30% continue to market nationally, The trend that has been the most surprising since the beginning of the pandemic is that motels have increased popularity. Additionally, family travel has declined, while couple travel has increased. Marketers are trying to appeal to couples by offering specific packages, allowing pets on property, and even advertising "mini" bookings for workdays. The focus surrounding marketing has also been towards giving travelers the opportunity to plan for future trips, instead of game time decisions, like research has been indicating within the shortened booking window.