The single biggest opportunity in digital marketing for hotels in 2022
| dc.contributor.author | Henri, Roelings | en |
| dc.date.accessioned | 2022-03-22T21:38:37Z | en |
| dc.date.available | 2022-03-22T21:38:37Z | en |
| dc.date.issued | 2022-03-01 | en |
| dc.description.abstract | As lockdowns start to lift, hotel bookings are beginning to pick up. Despite ongoing COVID concerns, people are eager to venture out again and this is very good news—as long as travel is managed responsibly, with effective preventative measures in place. According to McKinsey's research, the pandemic has accelerated digital transformation by 10 years and today's travel consumers have become more digitally and tech-savvy than ever. | en |
| dc.description.notes | With new technological innovations, hotels can leverage on data to better reached their customers and attain competive edge over other firms. The pre pandemic ways of marketing have faded away and the covid pandemic has opened the door for new systems of technology to be developed. | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | http://hdl.handle.net/10919/109418 | en |
| dc.identifier.url | https://www.hospitalitynet.org/viewpoint/125000147.html | en |
| dc.language.iso | en | en |
| dc.publisher | Hospitality Net | en |
| dc.rights | In Copyright (InC) | en |
| dc.rights.uri | http://rightsstatements.org/vocab/InC/1.0/ | en |
| dc.subject | Digital Transformation Consumers Travel Bookings | en |
| dc.title | The single biggest opportunity in digital marketing for hotels in 2022 | en |
| dc.type | Article | en |
| dc.type.dcmitype | Text | en |