In the millennial, social-media-centric age, Instagrammable hotels stand out

Given the intense competition in the hotel industry with legacy companies like Marriott International seemingly creating—or buying—new brands each year, being Instagrammable is a must. Instagram boasts over 400 million daily active users of which 50 percent make at least $50,000 annually. Hotels that want to interact with this hyper-engaged community of affluent users should step back and view their space through the lens of Instagram—or visual storytelling—and assess their level of innovation and inspiration from the consumer perspective. In short, are you Instagrammable?