Aleph Hospitality Set To Enter Middle East Following Growth Spurt in Africa

Aleph Hospitality, despite being headquartered in Dubai, has significantly grown its hotel portfolio in Africa with further expansion on the horizon. Bani Haddad, Aleph Hospitality's managing director, said the company has a renewed focus on the Middle East, which has become more responsive to its business model of white-label, also known as third-party, hotel management. Aleph has the target of 50 hotels in operation and in its pipeline by the end of 2026.