The Uniqueness of Revenue Management Approaches in Nontraditional Settings: The Case of The Golf Industry [Summary]

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Date
2019-02-22
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Publisher
Virginia Tech
Abstract

This study focuses on two demand and supply characteristics that may affect the transferability of revenue management (RM) practices from traditional (e.g., hotels) to nontraditional (e.g., golf, restaurants, entertainment venues) RM settings. Consumption within many nontraditional RM settings is largely discretionary in nature, with the potential to affect how demand and price should be managed across the booking horizon.

Description
Keywords
revenue management, discretionary purchase, inventory complexity, booking horizon, price positioning, inventoried demand management
Citation