Learning about a new technology: Pineapple in Ghana

The social influence upon technology diffusion is an important factor in adoption. In this study, the authors examine the impact of farmers' information networks on technology adoption in Ghana. Communication patterns among the farmers were used to determine which attributes of network members encouraged technology use. It was found that farmers most often adopted technologies used by other farmers if they were previously and surprisingly successful. Other variables include clan membership, religion, credit arrangements, and similar growing conditions.