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How Word-of-mouth Moderates Room Price and Hotel Stars for Online Hotel Booking an Empirical Investigation with Expedia Data [Summary]

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dc.contributor.authorWang, Mohanen
dc.contributor.authorLu, Qien
dc.contributor.authorChi, Robert T.en
dc.contributor.authorShi, Wenen
dc.date.accessioned2017-09-09T17:21:42Zen
dc.date.available2017-09-09T17:21:42Zen
dc.date.issued2015en
dc.description.abstractInformation cues about products influence consumer purchase decisions. Online review can enhance communication among consumers while affecting consumer perception by increasing awareness and reducing uncertainty. However, little is known on how Word-of-Mouth (WOM) and information cues interact, especially on experience goods like hotel rooms. To bridge this gap, we analyze data collected from Expeida.com and use actual booking numbers to measure sales performance instead of proxy approaches employed by previous researchers. This research investigates the negative effect of WOM on information cues, namely room price and hotel star rating, to hotel online sales performance.en
dc.description.notespage 72en
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/10919/78850en
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectWord-of-Mouth (WOM)en
dc.subjectpriceen
dc.subjectHotel star ratingen
dc.subjectIMonnation cueen
dc.subjectElectronic coimnerceen
dc.subjectSalesen
dc.titleHow Word-of-mouth Moderates Room Price and Hotel Stars for Online Hotel Booking an Empirical Investigation with Expedia Data [Summary]en
dc.title.serialJournal of Electronic Commerce Researchen
dc.typeSummaryen
dc.type.dcmitypeTexten

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Summaries of Academic Articles on Research in Hospitality (Feiertag Collection)