Choice Hotels Continues Commitment To Diversity And Female Hotel Ownership With Expansion Of Emerging Markets Franchise Development Program

Choice Hotels has expanded their franchise development program in support of their goal to see more underrepresented groups, in this case women, in hotel ownership. Choice has incentivized the program in the hopes of attracting more potential owners. The company has been working toward diversification of ownership for 15 years and this is seemingly another step in the direction of achieving their goals.