Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry [Summary]

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Date

2011-06

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Publisher

Virginia Tech

Abstract

Fairness perceptions play an important role in customers’ behavior, and this study explores which consumer characteristics influence fairness perceptions of revenue management (RM) pricing in the hotel context.

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Keywords

Fairness perceptions, Revenue management, Hotel pricing, Logit analysis

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