Affective Influences on Evaluative Processing

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dc.contributorVirginia Techen
dc.contributor.authorHerr, Paul M.en
dc.contributor.authorPage, Christine M.en
dc.contributor.authorPfeiffer, Bruce E.en
dc.contributor.authorDavis, Derick F.en
dc.date.accessed2014-06-26en
dc.date.accessioned2014-06-27T14:45:39Zen
dc.date.available2014-06-27T14:45:39Zen
dc.date.issued2012-02en
dc.description.abstractThe past three decades have seen considerable debate about affect's influence on judgment. In three experiments, following manipulations of incidental, integral, and cognitively based affect, positive affect results in more efficient processing while negative affect appears to make judgments both less efficient and more effortful. Affect's influence is inferred from the consistency of participants' responses and the pattern of the positive-negative response latency asymmetry reported by Herr and Page, in which positive judgments appear to be relatively effortless and automatic while negative judgments require effortful and controlled processing. Positive affect reduced or eliminated the asymmetry while negative affect exacerbated it. Affect's influence appears consistent with a view of positive affect-induced processing efficiency.en
dc.identifier.citationPaul M. Herr, Christine M. Page, Bruce E. Pfeiffer, and Derick F. Davis. "Affective Influences on Evaluative Processing," Journal of Consumer Research, Vol. 38, No. 5 (February 2012), pp. 833-845. DOI: 10.1086/660844en
dc.identifier.doihttps://doi.org/10.1086/660844en
dc.identifier.issn0093-5301en
dc.identifier.urihttp://hdl.handle.net/10919/49139en
dc.identifier.urlhttp://www.jstor.org/stable/10.1086/660844en
dc.language.isoen_USen
dc.publisherUniversity of Chicago Pressen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectpositive affecten
dc.subjectdecision-makingen
dc.subjectmooden
dc.subjectinformationen
dc.subjectjudgmentsen
dc.subjectoptimismen
dc.subjectmisattributionen
dc.subjectthinkingen
dc.subjectanxietyen
dc.subjectcategorizationen
dc.subjectbusinessen
dc.titleAffective Influences on Evaluative Processingen
dc.title.serialJournal of Consumer Researchen
dc.typeArticle - Refereeden

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