Staying in a hotel or peer-to-peer accommodation sharing? A discrete choice experiment with online reviews and discount strategies [Summary]

According to the research result, it is suggested for all lodging industry to reduce their effort on designing pricing strategies for consumer attractions. Second, P2P and hotel management should implement different strategies to induce potential customers. Lastly, for P2P business, it is recommended to encourage guests to leave positive reviews rather than writing more views in just numbers.