Future Issues in Sales, Marketing, and Revenue Management in Greater China: What Keeps You Up at Night? [Summary]

dc.contributor.author	Jones, David L.	en
dc.contributor.author	Lee, Amy	en
dc.contributor.author	Chon, Kaye	en
dc.date.accessioned	2018-12-06T19:42:49Z	en
dc.date.available	2018-12-06T19:42:49Z	en
dc.date.issued	2011-08-25	en
dc.description.abstract	“Recognizing the current global economic crisis, what do you feel are the key impacts it will have on (sales, marketing, or revenue management) in the hospitality industry in the next 5 years within the Greater China region?” This was the question asked in a Delphi study with 37 hotel industry leaders in Greater China and a follow-up Thought Leaders Roundtable. The results identified the top five impacts in each of the disciplines and the Roundtable provided insights into how to address them. Additionally, how long these impacts will affect the region was determined.	en
dc.format.mimetype	application/pdf	en
dc.identifier.uri	http://hdl.handle.net/10919/86245	en
dc.language.iso	en_US	en
dc.publisher	Virginia Tech	en
dc.rights	Creative Commons Attribution 4.0 International	en
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	en
dc.subject	sales management	en
dc.subject	marketing	en
dc.subject	revenue management	en
dc.subject	China	en
dc.subject	Delphi method	en
dc.subject	trends	en
dc.subject	hotels	en
dc.title	Future Issues in Sales, Marketing, and Revenue Management in Greater China: What Keeps You Up at Night? [Summary]	en
dc.title.serial	Journal of Travel and Tourism Marketing	en
dc.type	Summary	en
dc.type.dcmitype	Text	en

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