What Hotel Sales and Marketing Executives Should Know Before Investing Dollars in Sales Technology [Summary]

This study was done almost 15 years ago, so it does not seem to be adequate to discuss technologies that they can implement since those in the article are quite old already. However, we can find the lesson still from the suggestion that major hotel groups should keep track of what their employees think about the investment in the technology for sales regularly so that they could decide where they invest in their technology and that there is a return on investment by being important to sales operation and meeting their expectation.