Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers
TR Number
Date
2012-06
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of Chicago Press
Abstract
Description
Keywords
action identification, graphical displays, i spend, time, risk, preference, decisions, behavior, money, information, business
Citation
Ashwani Monga and Rajesh Bagchi. "Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers," Journal of Consumer Research, Vol. 39, No. 1 (June 2012), pp. 185-198. DOI: 10.1086/662039