Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers

TR Number

Date

2012-06

Journal Title

Journal ISSN

Volume Title

Publisher

University of Chicago Press

Abstract

Description

Keywords

action identification, graphical displays, i spend, time, risk, preference, decisions, behavior, money, information, business

Citation

Ashwani Monga and Rajesh Bagchi. "Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers," Journal of Consumer Research, Vol. 39, No. 1 (June 2012), pp. 185-198. DOI: 10.1086/662039