What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry [Summary]
TR Number
Date
2020-02-24
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Virginia Tech
Abstract
Description
Keywords
lodging, rebranding
We collect and process your personal information for the following purposes: Authentication, Preferences, Acknowledgement and Statistics.
To learn more, please read our privacy policy.