Proposal to First Union Bank for corporate sponsorship of Virginia Tech athletics

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dc.contributor.authorHerbster, David M.en
dc.contributor.committeechairHolford, Elyzabeth J.en
dc.contributor.committeememberVia, Jerry W.en
dc.contributor.committeememberRedican, Kerry J.en
dc.contributor.departmentHealth and Physical Educationen
dc.date.accessioned2014-03-14T21:48:05Zen
dc.date.adate2009-10-24en
dc.date.available2014-03-14T21:48:05Zen
dc.date.issued1994-06-05en
dc.date.rdate2009-10-24en
dc.date.sdate2009-10-24en
dc.description.abstractThese two service-oriented entities, First Union and Virginia Tech, both stand to benefit by teaming up to form a partnership in service. First Union would gain exposure in markets they need to strengthen as well as markets they are interested in entering. First Union would receive access to all incoming students as well as those already at Virginia Tech in addition to all alumni. Virginia Tech's positive influence on southwest Virginia could help reestablish First Union's service oriented image in this area after the merger with Dominion Bank. In return, Virginia Tech can receive a financial commitment from First Union, as well as the association with one of the premiere banks in the nation.en
dc.description.degreeMaster of Scienceen
dc.format.extentii, 48 leavesen
dc.format.mediumBTDen
dc.format.mimetypeapplication/pdfen
dc.identifier.otheretd-10242009-020028en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-10242009-020028/en
dc.identifier.urihttp://hdl.handle.net/10919/45274en
dc.language.isoenen
dc.publisherVirginia Techen
dc.relation.haspartLD5655.V851_1994.H473.pdfen
dc.relation.isformatofOCLC# 31467894en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subject.lccLD5655.V851 1994.H473en
dc.subject.lcshCollege sports -- Economic aspects -- Virginia -- Blacksburgen
dc.subject.lcshSports sponsorship -- Virginia -- Blacksburgen
dc.titleProposal to First Union Bank for corporate sponsorship of Virginia Tech athleticsen
dc.typeMaster's projecten
dc.type.dcmitypeTexten
thesis.degree.disciplineHealth and Physical Educationen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Scienceen

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