AirBnB Competition and Hotels’ Response: The Importance of Online Reputation

Aznar, Pedro; Sayeras Maspera, Josep Maria; Segarra, Guillem; Claveria, Jorge

AirBnB Competition and Hotels’ Response: The Importance of Online Reputation

dc.contributor.author	Aznar, Pedro	en
dc.contributor.author	Sayeras Maspera, Josep Maria	en
dc.contributor.author	Segarra, Guillem	en
dc.contributor.author	Claveria, Jorge	en
dc.date.accessioned	2018-10-12T19:44:00Z	en
dc.date.available	2018-10-12T19:44:00Z	en
dc.date.issued	2018-03	en
dc.description.abstract	AirBnB and other similar platforms are changing the market structure of the accommodation industry, threatening the status quo of the traditional hospitality industry. This is a new paradigm in which low cost accommodation options press down prices in an industry with a non-flexible cost structure. This paper analyses the role of quality perceived by customers as a key factor explaining prices differences among hotels. In a context characterized by instant access to past guests’ valuations on the Internet, the role of these valuations is compared with the traditional rating system, which is less flexible through time and based in legal standards that vary across countries. According to our empirical research, quality as assessed by past customers increases a firm’s capacity to set higher prices, working as a signalling mechanism, including the hotels in the same star category. Managers capable of building a reputation of consistent high quality service will show a higher market power.	en
dc.identifier.uri	http://hdl.handle.net/10919/85356	en
dc.language.iso	en	en
dc.publisher	Athens Journal of Tourism	en
dc.rights	In Copyright	en
dc.rights.uri	http://rightsstatements.org/vocab/InC/1.0/	en
dc.subject	hotel pricing	en
dc.subject	AirBnB	en
dc.subject	quality perceived	en
dc.subject	Internet valuation	en
dc.subject	star rating	en
dc.title	AirBnB Competition and Hotels’ Response: The Importance of Online Reputation	en
dc.type	Article	en
dc.type.dcmitype	Text	en