Effect of price discount frames and levels on consumers' perceptions in low-end service industries

dc.contributor.author	Nusair, Khaldoon	en
dc.contributor.author	Jin Yoon, Hae	en
dc.contributor.author	Naipaul, Sandra	en
dc.contributor.author	Parsa, Haragopal "HG"	en
dc.date.accessioned	2017-10-07T05:24:23Z	en
dc.date.available	2017-10-07T05:24:23Z	en
dc.date.issued	2010	en
dc.description.abstract	The purpose of this study is to investigate the effects of price discount frames and price discount levels on consumer perceptions about the quality of the service product, the value of the discount, their purchase intentions and their willingness to spread the word of mouth about the discount savings across different types of services.	en
dc.description.notes	814-835	en
dc.identifier.doi	https://doi.org/10.1108/09596111011063106	en
dc.identifier.issue	22	en
dc.identifier.uri	http://hdl.handle.net/10919/79554	en
dc.identifier.volume	(6)	en
dc.language.iso	en_US	en
dc.publisher	Emerald Group Publishing Limited	en
dc.rights	In Copyright	en
dc.rights.uri	http://rightsstatements.org/vocab/InC/1.0/	en
dc.subject	Prices	en
dc.subject	Discounts	en
dc.subject	Hospitality services	en
dc.subject	Sales	en
dc.title	Effect of price discount frames and levels on consumers' perceptions in low-end service industries	en
dc.title.serial	International Journal of Contemporary Hospitality Management	en
dc.type	Article - Refereed	en

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