Effect of price discount frames and levels on consumers' perceptions in low-end service industries

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dc.contributor.authorNusair, Khaldoonen
dc.contributor.authorJin Yoon, Haeen
dc.contributor.authorNaipaul, Sandraen
dc.contributor.authorParsa, Haragopal "HG"en
dc.date.accessioned2017-10-07T05:24:23Zen
dc.date.available2017-10-07T05:24:23Zen
dc.date.issued2010en
dc.description.abstractThe purpose of this study is to investigate the effects of price discount frames and price discount levels on consumer perceptions about the quality of the service product, the value of the discount, their purchase intentions and their willingness to spread the word of mouth about the discount savings across different types of services.en
dc.description.notes814-835en
dc.identifier.doihttps://doi.org/10.1108/09596111011063106en
dc.identifier.issue22en
dc.identifier.urihttp://hdl.handle.net/10919/79554en
dc.identifier.volume(6)en
dc.language.isoenen
dc.publisherEmerald Group Publishing Limiteden
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectPricesen
dc.subjectDiscountsen
dc.subjectHospitality servicesen
dc.subjectSalesen
dc.titleEffect of price discount frames and levels on consumers' perceptions in low-end service industriesen
dc.title.serialInternational Journal of Contemporary Hospitality Managementen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten

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