Analysing Googles New Booking Engine For Hotels And Vacation Rentals

Most travel booking engines are likely to be well aware of Google's push into providing an all-encompassing booking experience within its search engine, but it still remains to be seen how many hotels have signed up to Google's own booking engine - despite its low entry costs.

Slightly unglamorously referred to as Book on Google (or slightly worse, BoG), this move allowed Google to keep the user within their product when booking their stay at a chosen hotel, locking them further into the Google ecosystem.