Building an Accurate Forecast: The Lifeblood of Any Hotel Revenue Manager

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Date
2019-03-14
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Volume Title
Publisher
Lodging Magazine
Abstract

Over the past 40 years, hoteliers have made significant progress in the field of revenue management. Revenue management is no longer just thought of as yielding or pulling levers to get a price to match demand. Many organizations have adopted a more holistic revenue strategy approach, aligning several departments around the same data, goals, and metrics.

Description
Keywords
revenue management, forecast, revenue manager
Citation