Hotel Brand Standards: How to Pick the Right Amenities for Your Property

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dc.contributor.authorDev, Chekitan S.en
dc.contributor.authorHamilton, Rebeccaen
dc.contributor.authorRust, Rolanden
dc.date.accessioned2018-01-17T23:18:49Zen
dc.date.available2018-01-17T23:18:49Zen
dc.date.issued2017-02-01en
dc.description.abstractAmenities specified by hotel companies’ brand standards can become a point of contention between hotel owners and brand managers. At issue for the owner is whether offering a particular amenity justifies the expense, while brand managers are typically more concerned with maintaining consistent brand standards systemwide. This report provides another perspective, by analyzing the short-term return on investment for six upscale and luxury brands offering three popular complimentary amenities—bottled water, internet access, and fitness center use—both in terms of their effects on first-time visits and on repeat business. While internet access held the greatest attraction for first-time guests, complimentary bottled water offered the highest ROI for returning guests. Analyzed over a twelve-month period, the fitness center had a negative ROI for both groups. Of particular interest, the study also found that guests greatly overestimated the likelihood that they would use the hotels’ amenities.en
dc.description.notes3-7en
dc.identifier.issue(3)en
dc.identifier.urihttp://hdl.handle.net/10919/81831en
dc.identifier.urlhttp://scholarship.sha.cornell.edu/cgi/viewcontent.cgi?article=1241&context=chrpubsen
dc.identifier.volume17en
dc.language.isoenen
dc.publisherCornell University School of Hotel Administrationen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectsalesen
dc.subjecthotel industryen
dc.subjecthotel amenitiesen
dc.subjectroom amenitiesen
dc.subjectbathroom amenitiesen
dc.subjectbottled wateren
dc.subjectfitness centeren
dc.subjectCornell Universityen
dc.titleHotel Brand Standards: How to Pick the Right Amenities for Your Propertyen
dc.title.serialCornell Hospitality Research Briefen
dc.typeArticleen
dc.type.dcmitypeTexten

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