Dynamics of pricing and non-pricing strategies, revenue management performance and competitive advantage in hotel industry [Summary]

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dc.contributor.authorNair, Girishen
dc.date.accessioned2018-10-26T15:38:06Zen
dc.date.available2018-10-26T15:38:06Zen
dc.date.issued2018-10en
dc.description.abstractThis research attempts to establish linkages between the dimensions of pricing and non-pricing strategies adopted in hotels in Qatar on the revenue management performance and the gaining of the competitive advantage in business. Nine of the prominently used pricing strategies and four of the non-pricing strategies commonly used in hotel industries have been considered.en
dc.description.notesIn Press, Corrected Proofen
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/10919/85538en
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectRevenue managementen
dc.subjectDemand based pricingen
dc.subjectOptional product pricingen
dc.subjectPromotional pricingen
dc.subjectPsychological pricingen
dc.subjectLength of stay controlen
dc.titleDynamics of pricing and non-pricing strategies, revenue management performance and competitive advantage in hotel industry [Summary]en
dc.title.serialInternational Journal of Hospitality Managementen
dc.typeSummaryen
dc.type.dcmitypeTexten

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Summaries of Academic Articles on Research in Hospitality (Feiertag Collection)