Competitive Strategies for International Marketing of Hardwood Products Based on the Mining of Open Questionnaire Data

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dc.contributor.authorArias, Edgaren
dc.contributor.authorQuesada, Henry Joseen
dc.contributor.authorSmith, Robert L.en
dc.contributor.departmentSustainable Biomaterialsen
dc.date.accessioned2021-01-27T15:31:03Zen
dc.date.available2021-01-27T15:31:03Zen
dc.date.issued2020-11en
dc.description.abstractInternational markets for U.S. forest products continue to make a significant contribution to the national economy; sustaining growth in production and job creation as demand from domestic markets is still yet to match that observed during the early 2000s. In this context, industry, government, and academia remain focused on procuring better market shares in foreign markets. The goal of this research is to help hardwood mills to improve their understanding of the needs of potential clients abroad and thus helping them to develop a competitive advantage. An exploratory study based on text mining of questionnaire data was conducted following a competitive criteria-based model on the major foreign markets for U.S. hardwood products. From a sample of buyers attending trade shows in Asia and Europe, this work has identified a series of factors for manufacturers to consider in future export ventures. It was determined that price and quality play multiple roles in developing a competitive advantage. Color-consistency and an adequate stock of the right mix of species are considered minimum requirements to compete in those markets. In contrast, certain time-compression dimensions are perceived as opportunities to add value and, therefore, to stay ahead of the competition.en
dc.description.notesThe authors are grateful for the support of the US. Federal -State Marketing Improvement Program, Grant FY2011, and of the Republic of Costa Rica, Ministry of Science and Technology Fellowship. The comments and questions provided by the three anonymous reviewers and the editor are also gratefully acknowledged.en
dc.description.sponsorshipUS. Federal -State Marketing Improvement Program, Grant FY2011; Republic of Costa Rica, Ministry of Science and Technology Fellowshipen
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.15376/biores.15.4.7872-7892en
dc.identifier.issn1930-2126en
dc.identifier.issue4en
dc.identifier.urihttp://hdl.handle.net/10919/102102en
dc.identifier.volume15en
dc.language.isoenen
dc.rightsCreative Commons Attribution-NonCommercial 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/en
dc.subjectForest productsen
dc.subjectHardwood productsen
dc.subjectCompetitivenessen
dc.subjectManufacturing strategyen
dc.subjectText data miningen
dc.subjectExportsen
dc.titleCompetitive Strategies for International Marketing of Hardwood Products Based on the Mining of Open Questionnaire Dataen
dc.title.serialBioresourcesen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.dcmitypeStillImageen

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