Website adoption and sales performance in Valais’ hospitality industry [Summary]

dc.contributor.author	Scaglione, Miriam	en
dc.contributor.author	Schegg, Roland	en
dc.contributor.author	Murphy, Jamie	en
dc.date.accessioned	2017-09-28T17:30:04Z	en
dc.date.available	2017-09-28T17:30:04Z	en
dc.date.issued	2009	en
dc.description.abstract	An analysis of 147 Valaisan hotels’ monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR. That is, the RevPAR of hotels was higher after adoption than before and hotels with no web presence showed a negative trend in revenues. Furthermore, revenue growth rates were stronger for hotels with their own website than for hotels with a web presence via regional portals. These patterns suggest that Internet technologies have a positive impact on hotel performance, perhaps via improved marketing and distribution.	en
dc.description.notes	625-631.	en
dc.format.mimetype	application/pdf	en
dc.identifier.uri	http://hdl.handle.net/10919/79435	en
dc.language.iso	en_US	en
dc.publisher	Virginia Tech	en
dc.rights	Creative Commons Attribution 4.0 International	en
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	en
dc.subject	Hospitality industry	en
dc.subject	Website adoption	en
dc.subject	RevPAR	en
dc.subject	Performance indicator	en
dc.subject	Time series analysis	en
dc.subject	hospitality sales	en
dc.title	Website adoption and sales performance in Valais’ hospitality industry [Summary]	en
dc.title.serial	Technovation	en
dc.type	Summary	en
dc.type.dcmitype	Text	en

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