Consumer research sheds light on all aspects of resort timesharing business [Summary]

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dc.contributor.authorRezak, Sarahen
dc.date.accessioned2018-10-04T17:55:27Zen
dc.date.available2018-10-04T17:55:27Zen
dc.date.issued2002-09en
dc.description.abstractResort timesharing involves many interacting components—marketing and sales, products design, financial analysis, and resort management to name a few. This article aims to apply relevant findings in Ragatz Associates’ recent consumer research to the functionality of timeshare industry professionals.en
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/10919/85235en
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectTimeshareen
dc.subjectTimeshare purchaseren
dc.subjectTimeshare feesen
dc.subjectSalesen
dc.subjectMarketingen
dc.titleConsumer research sheds light on all aspects of resort timesharing business [Summary]en
dc.title.serialInternational Journal of Hospitality Managementen
dc.typeSummaryen
dc.type.dcmitypeTexten

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Summaries of Academic Articles on Research in Hospitality (Feiertag Collection)