The emerging trend of hotel total revenue management [Summary]
| dc.date.accessioned | 2020-11-24T14:20:45Z | en |
| dc.date.available | 2020-11-24T14:20:45Z | en |
| dc.date.issued | 2020-11-22 | en |
| dc.description.abstract | From the research, 12 experts from the industry shared valuable insights about total revenue management’s present and future. Few suggestions were provided; first, hotels should value their revenue management employees not to exit from the property to consulting firms or tech companies with proper compensations. Second, RM managers should use an integrated digital marketing strategy and pursue every possible revenue. Lastly, revenue professionals should develop tactics focused on the property. | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | http://hdl.handle.net/10919/100921 | en |
| dc.language.iso | en_US | en |
| dc.publisher | Virginia Tech | en |
| dc.rights | Creative Commons Attribution 4.0 International | en |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en |
| dc.subject | Hotel | en |
| dc.subject | revenue management | en |
| dc.subject | total revenue management | en |
| dc.title | The emerging trend of hotel total revenue management [Summary] | en |
| dc.type | Summary | en |