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A Decision Model for Hotel Revenue Management Displacement Analysis for Transient Room Demand vs. Group Room Demand

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dc.contributor.authorMorse, Stephen C.en
dc.contributor.authorBeckman, Ericen
dc.date.accessioned2018-09-21T14:47:01Zen
dc.date.available2018-09-21T14:47:01Zen
dc.date.issued2016en
dc.description.abstractRevenue management in the hotel industry involves measuring the trade-off of revenue of one type of business over another type of business. One of the major decisions involves choosing revenues generated by transient (individual) room demand vs. revenue generated by group room demand. Traditionally, this decision was relatively straight forward as one would compare the ADR generated revenue for transient vs. group demand, and chose the type of business that maximized revenue. The decision model developed in this study shows there are many additional variables beside ADR generated revenue to consider with this business decision and trade-off of transient vs. group demand. Incorporated into this decision model are additional variables important to the decision like ancillary non-room revenue such as catering, food and beverage sale, meeting room rental, audio/visual services and other activities.en
dc.identifier.doihttps://doi.org/10.4172/2169-0286.1000141en
dc.identifier.issue2en
dc.identifier.urihttp://hdl.handle.net/10919/85064en
dc.identifier.volume5en
dc.language.isoen_USen
dc.publisherJournal of Hotel & Business Managementen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectConstriatsen
dc.subjectCustomer businessen
dc.subjectRevenue managementen
dc.subjectRevenueen
dc.subjectSalesen
dc.subjectRetailen
dc.titleA Decision Model for Hotel Revenue Management Displacement Analysis for Transient Room Demand vs. Group Room Demanden
dc.title.serialJournal of Hotel & Business Managementen
dc.typeArticle - Refereeden

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Academic Articles in Hospitality Sales (Feiertag Collection)