Market opportunity identification of VAF products by rapid market appraisal (RMA) methodology.
The success of marketing smallholder is affected by the ability of the producers to identify and estimate market demand. It is common problem that most of producers receive unexpected low prices selling their products. Rapid Market Appraisal (RMA) is a method to collect reliable market information in short period, which is cheaper than conventional market survey. The method helps to provide a quick understand of complex market relationships to guide the producer decisions regarding orientating their production towards market opportunities.