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Comparison of college students' behavior toward nutrition information communication between Korea and the US

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dc.contributor.authorKim, Chang-Siken
dc.contributor.authorBosselman, Roberten
dc.contributor.authorChoi, Hyung-Minen
dc.contributor.authorLee, Keum Silen
dc.contributor.authorKim, Eojinaen
dc.contributor.authorMoon, Hyeyoungen
dc.contributor.authorJang, Yoon Jungen
dc.contributor.authorHam, Sunnyen
dc.contributor.departmentHospitality and Tourism Managementen
dc.date.accessioned2020-12-17T17:36:52Zen
dc.date.available2020-12-17T17:36:52Zen
dc.date.issued2020-08en
dc.description.abstractBACKGROUND/OBJECTIVES: The expansion of menu labeling to restaurants has created a need to study customers' behavior toward nutrition information. Therefore, the purpose of this research was to compare college students' behavior toward nutrition information communication between Korea and the US. This study consisted of three objectives: 1) to compare the frequency of usage as well as degree of trust regarding smartphone-based communication channels in the acquisition of nutrition information among college students between Korea and the US, 2) to compare knowledge-sharing behavior related to nutrition information among college students between Korea and the US, and 3) to identify the role of country in the process of knowledge-sharing behavior. SUBJECTS/METHODS: A survey was distributed via the web to college students in Korea and the US. Data were collected in the 2nd week of March 2017. Completed responses were collected from 423 Koreans and 280 Americans. Differences between Koreans and Americans were evaluated for statistical significance using a t-test. In order to verify the effects of knowledge self-efficacy and transactive memory capability on knowledge-sharing behavior related to nutrition information, a regression analysis was performed. RESULTS: Significant differences were found in the frequency of usage as well as degree of trust in communication channels related to nutrition information between Korean and American college students. While knowledge self-efficacy and tractive memory capability had positive effects on knowledge-sharing behavior related to nutrition information, country had a significant effect on the process. CONCLUSIONS: This study is the first to compare customer behavior toward nutrition information acquisition and sharing between Korea and the US. Comparative research on nutrition information revealed differences among the different countries. Therefore, this study contributes to the body of knowledge on the nutrition information research, in particular, by providing a comparison study between countries.en
dc.description.notesThis work was supported by the National Research Foundation of Korea (grant number NRF-2014S1A2A2028667).en
dc.description.sponsorshipNational Research Foundation of KoreaNational Research Foundation of Korea [NRF-2014S1A2A2028667]en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.4162/nrp.2020.14.4.401en
dc.identifier.eissn2005-6168en
dc.identifier.issn1976-1457en
dc.identifier.issue4en
dc.identifier.pmid32765819en
dc.identifier.urihttp://hdl.handle.net/10919/101521en
dc.identifier.volume14en
dc.language.isoenen
dc.rightsCreative Commons Attribution-NonCommercial 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/en
dc.subjectMenu labelingen
dc.subjectnutrition informationen
dc.subjectcommunicationen
dc.subjectknowledge sharingen
dc.subjectcountryen
dc.titleComparison of college students' behavior toward nutrition information communication between Korea and the USen
dc.title.serialNutrition Research And Practiceen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.dcmitypeStillImageen

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