The Mobile Privacy-Security Knowledge Gap Model: Understanding Behaviors

Increasing collection of individuals’ information has led to several security and privacy issues, such as identity theft and targeted marketing. These risks are further heightened in the mobile realm as data collection can occur continuously and ubiquitously. Most existing research considers threats to privacy and security as separate concerns, resulting in separate research streams. However, focusing on information privacy alone results in a lack of understanding of the security ramifications of individual information disclosure. Using the Information Motivation Behavioral (IMB) Skills Model as a theoretical foundation, we develop the Knowledge Gap Model of Security and Privacy Behavior. In the model, we propose that two knowledge gaps exist that affect how individuals enact security and privacy behaviors: the security-privacy knowledge gap, and the knowledge-belief gap. We use the model to develop a research agenda for future research.