Restaurant brand pages on Facebook: Do active member participation and monetary sales promotions matter? [Summary]
| dc.contributor.author | Kang, Juhee | en |
| dc.contributor.author | Tang, Liang (Rebecca) | en |
| dc.contributor.author | Fiore, Ann Marie | en |
| dc.date.accessioned | 2017-09-02T23:49:04Z | en |
| dc.date.available | 2017-09-02T23:49:04Z | en |
| dc.date.issued | 2015 | en |
| dc.description.abstract | The purpose of this paper is to investigate the impact of members’ active participation in customer– brand relationships, considering brand trust and brand commitment in an online community context. It also investigates the moderating effect of monetary sales promotions in building and maintaining customer– brand relationships. | en |
| dc.description.notes | pp.1662-1684 | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | http://hdl.handle.net/10919/78795 | en |
| dc.language.iso | en | en |
| dc.publisher | Virginia Tech | en |
| dc.rights | Creative Commons Attribution 4.0 International | en |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en |
| dc.subject | Brand trust | en |
| dc.subject | Brand commitment | en |
| dc.subject | Facebook page | en |
| dc.subject | Monetary sales promotion | en |
| dc.subject | Restaurant | en |
| dc.subject | sales | en |
| dc.subject | Hospitality sales | en |
| dc.title | Restaurant brand pages on Facebook: Do active member participation and monetary sales promotions matter? [Summary] | en |
| dc.title.serial | International Journal of Contemporary Hospitality Management | en |
| dc.type | Summary | en |
| dc.type.dcmitype | Text | en |