Media and the Public Perceptions of Vaccines

People are exposed to the media’s influence from early on in life. Media here refers to all the types of technology that are used for mass communication (Internet, newspapers, radio, etc.) and those that control the technology. The primary media used to influence people concerning vaccination are public health publications, antivaccination websites, medically-related television shows, and Web 2.0 interfaces. We explored these media with respect to the public perceptions of vaccines and vaccination.