Revenue Management Should Mean Planning and Action at Every Type and Size Hotel (Part 2 of 2)

dc.contributor.author	Hogan, John	en
dc.date.accessioned	2018-01-10T05:35:50Z	en
dc.date.available	2018-01-10T05:35:50Z	en
dc.date.issued	2011-11-11	en
dc.description.abstract	Maximizing Revenues does not automatically mean raising prices, but means reacting to the market, to your competitors to some degree and to the uniqueness of your hotel's clientele. Most markets have some kind of seasonal demand. When it is off-season, some rates naturally tend to drop due to lower demand. A proven practice even in the off-season is to maintain some high rates because rate alone is not the only driver of business to our hotels. Customers choose hotels partially because of price, but also because of location, brand preference, previous positive experience or simply availability.	en
dc.identifier.uri	http://hdl.handle.net/10919/81668	en
dc.identifier.url	https://www.hospitalitynet.org/opinion/4053754.html	en
dc.language.iso	en_US	en
dc.publisher	Hospitality Net	en
dc.rights	In Copyright	en
dc.rights.uri	http://rightsstatements.org/vocab/InC/1.0/	en
dc.subject	High Demand Tactics	en
dc.subject	Excess Demand Tactics	en
dc.subject	Follow up	en
dc.subject	Think Tank Question	en
dc.subject	Maximizing Revenu	en
dc.title	Revenue Management Should Mean Planning and Action at Every Type and Size Hotel (Part 2 of 2)	en
dc.type	Article	en

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