Cyclical effects of advertising on hotel sales, risk and return [Summary]
| dc.contributor.author | Ming, HsiangChen | en |
| dc.date.accessioned | 2017-08-17T11:24:24Z | en |
| dc.date.available | 2017-08-17T11:24:24Z | en |
| dc.date.issued | 2014-04 | en |
| dc.description.abstract | This study examines the effects of advertising expenditure on Taiwanese hotel sales (and profitability), risk and returns. It further tests whether the effects of advertising expenditure on hotel sales (and profitability) risk and returns rely on the business cycle condition. | en |
| dc.description.notes | Pages 169-179 | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | http://hdl.handle.net/10919/78713 | en |
| dc.language.iso | en | en |
| dc.publisher | Virginia Tech | en |
| dc.rights | Creative Commons Attribution 4.0 International | en |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en |
| dc.subject | Advertising | en |
| dc.subject | Hotel sales | en |
| dc.subject | Risk | en |
| dc.subject | Returns | en |
| dc.subject | Business cycle | en |
| dc.title | Cyclical effects of advertising on hotel sales, risk and return [Summary] | en |
| dc.title.serial | International Journal of Hospitality Management | en |
| dc.type | Summary | en |
| dc.type.dcmitype | Text | en |