Market Orientation, Strategy and Revenue Growth in the Turkish Hotel Industry [Summary]

dc.contributor.author	Köseoglu, Mehmet Ali	en
dc.contributor.author	Parnell, John A.	en
dc.contributor.author	Doyle, James D.	en
dc.date.accessioned	2019-02-05T19:34:26Z	en
dc.date.available	2019-02-05T19:34:26Z	en
dc.date.issued	2015-08-20	en
dc.description.abstract	This empirical analysis of hotel properties in south-western Turkey draws on the market orientation, strategy, and capabilities literature to highlight the benefits of a differentiation strategy and customer-value focus for competitors in this industry. Relationship management and organizational resource management are key drivers of sales growth in this industry, and hotel operators facing high competitive intensity are particularly encouraged to develop these capabilities and to adopt a differentiation strategy instead of resorting to price cutting and other pricing and promotional tactics to grow revenues.	en
dc.format.mimetype	application/pdf	en
dc.identifier.uri	http://hdl.handle.net/10919/87454	en
dc.language.iso	en_US	en
dc.publisher	Virginia Tech	en
dc.rights	Creative Commons Attribution 4.0 International	en
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	en
dc.subject	Turkey	en
dc.subject	hospitality	en
dc.subject	hotel	en
dc.subject	market orientation	en
dc.subject	strategy	en
dc.subject	capability	en
dc.subject	competitive intensity	en
dc.subject	Performance	en
dc.title	Market Orientation, Strategy and Revenue Growth in the Turkish Hotel Industry [Summary]	en
dc.title.serial	Journal of Travel and Tourism Marketing	en
dc.type	Summary	en
dc.type.dcmitype	Text	en

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