The value of hotel-direct bookings is measured by more than numbers
| dc.contributor.author | Bosworth, Patrick | en |
| dc.contributor.author | Duetto | en |
| dc.date.accessioned | 2019-02-15T17:36:51Z | en |
| dc.date.available | 2019-02-15T17:36:51Z | en |
| dc.date.issued | 2018-05-31 | en |
| dc.description.abstract | When a controversial report finds “no measurable” benefits for hoteliers who shift their booking mix from online travel agencies to direct channels, you can be sure its arguments—especially a specious claim like direct-booking campaigns’ main goal is to “reduce transparency for consumers”—aren’t backed up by credible facts.In addition to the data science involved in revenue strategy, customer relationships matter a great deal to a hotel’s success. | en |
| dc.identifier.uri | http://hdl.handle.net/10919/87600 | en |
| dc.language.iso | en_US | en |
| dc.rights | In Copyright | en |
| dc.rights.uri | http://rightsstatements.org/vocab/InC/1.0/ | en |
| dc.title | The value of hotel-direct bookings is measured by more than numbers | en |
| dc.type | Article | en |
| dc.type.dcmitype | Text | en |