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The value of hotel-direct bookings is measured by more than numbers

dc.contributor.authorBosworth, Patricken
dc.contributor.authorDuettoen
dc.date.accessioned2019-02-15T17:36:51Zen
dc.date.available2019-02-15T17:36:51Zen
dc.date.issued2018-05-31en
dc.description.abstractWhen a controversial report finds “no measurable” benefits for hoteliers who shift their booking mix from online travel agencies to direct channels, you can be sure its arguments—especially a specious claim like direct-booking campaigns’ main goal is to “reduce transparency for consumers”—aren’t backed up by credible facts.In addition to the data science involved in revenue strategy, customer relationships matter a great deal to a hotel’s success.en
dc.identifier.urihttp://hdl.handle.net/10919/87600en
dc.language.isoen_USen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.titleThe value of hotel-direct bookings is measured by more than numbersen
dc.typeArticleen
dc.type.dcmitypeTexten

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