Relationship or revenue: Potential management conflicts between customer relationship management and hotel revenue management [Summary]

dc.contributor.authorWang, Xuan Lornaen
dc.date.accessioned2018-10-05T20:34:00Zen
dc.date.available2018-10-05T20:34:00Zen
dc.date.issued2012-09en
dc.description.abstractThe concepts of customer relationship management (CRM) and revenue management (RevM) have been embraced by managers in the hospitality industry although, in practice, companies may find it difficult to accommodate both fully. This paper examines the compatibility between the two practices and discusses the possible management conflicts that occur from both account managers’ and revenue managers’ viewpoints.en
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/10919/85252en
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectCustomer relationship managementen
dc.subjectRevenue managementen
dc.subjectYield managementen
dc.subjectManagement conflictsen
dc.subjectHotelsen
dc.subjectUKen
dc.titleRelationship or revenue: Potential management conflicts between customer relationship management and hotel revenue management [Summary]en
dc.title.serialInternational Journal of Hospitality Managementen
dc.typeSummaryen
dc.type.dcmitypeTexten

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