Leveling the Playing Field: E-Marketing's Impact on Lodging Operations [Summary]

dc.contributor.authorGregory, Susanen
dc.contributor.authorBreiter, Deborahen
dc.date.accessioned2019-02-13T19:56:16Zen
dc.date.available2019-02-13T19:56:16Zen
dc.date.issued2019-02-12en
dc.description.abstractSince 1998 there has been a 54% increase in the number of travelers using the Internet to obtain information on destination or make travel arrangements. Electronic commerce has revolutionized the way services are delivered and changed the traditional relationship between consumers and service providers (Zeithaml & Bitner, 2000). The purpose of this research is to analyze and compare the impact marketing technology application has on lodging properties in the pursuit of individual travelers. This exploratory study identified issues that respondents felt were important and affected their marketing and management activities.en
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/10919/87578en
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjecte-marketingen
dc.subjectTechnologyen
dc.subjectinternet salesen
dc.subjectlodgingen
dc.subjectoperationsen
dc.titleLeveling the Playing Field: E-Marketing's Impact on Lodging Operations [Summary]en
dc.typeSummaryen
dc.type.dcmitypeTexten
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