Are Hotels Coveting only Half of the Millennial Market? Part Two

What hotels can do/are doing to compete?

In competing with lodging rentals, hotel brands have taken note and taking action.

Hotels are working to individualize their properties so they feel more boutique. Some hotels are now ordering original guidebooks written by locals, while chains are creating collections of properties, like Hilton Curio, where the hotels are distinctive rather than cookie-cutter.