How does hotel pricing influence guest satisfaction by the moderating influence of room occupancy? [Summary]
TR Number
Date
2015-08
Journal Title
Journal ISSN
Volume Title
Publisher
Virginia Tech
Abstract
This paper report results from a study on the influence of hotel pricing on guest satisfaction in the context of room products and F&B products in Taiwanese international tourist satisfaction. It is found that the hotel pricing has a quadratic effect on guest satisfaction.
Description
Keywords
Hotel pricing, Room product, F&B product, Guest satisfaction, Hospitality sales