Country Club Members’ Perceptions of Value, Image Congruence, and Switching Costs: an Exploratory Study of Country Club Members’ Loyalty [Summary]

dc.contributor.authorKamruzzaman, Mden
dc.date.accessioned2020-03-06T20:08:33Zen
dc.date.available2020-03-06T20:08:33Zen
dc.date.issued2020-03-06en
dc.description.abstractThis study confirmed the significant effect of perceived value on customer satisfaction. When members perceived a great value in membership, they became satisfied. In addition, the study revealed the significant effect of image congruence on member satisfaction. Consistent with previous studies, when members perceived that typical member image was congruent with their self-images, their satisfaction levels were enhanced. As evidenced from the mediating role of satisfaction, image congruence and perceived value also indirectly contribute to member loyalty by satisfying members. That is, satisfied members tend to spread positive feedback to others and show great willingness to stay with a club.en
dc.identifier.urihttp://hdl.handle.net/10919/97236en
dc.language.isoenen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.titleCountry Club Members’ Perceptions of Value, Image Congruence, and Switching Costs: an Exploratory Study of Country Club Members’ Loyalty [Summary]en
dc.typeSummaryen

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