Effects of Revenue Management Pricing Strategies on Perceived Fairness [Summary]

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Date

2017-10-05

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Journal ISSN

Volume Title

Publisher

Virginia Tech

Abstract

This study aims to examine the potential effects of three revenue management pricing strategies (best rate guarantee, rate (dis)parity, and rate frame) on customers’ perceived fairness. The outcome of this study offers a set of guidelines for hoteliers to follow in terms of revenue management pricing strategies across multiple distribution channels, while providing revenue managers with empirically supported suggestions to increase hotel revenue.

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Keywords

revenue management, pricing strategy, perceived fairness, distribution channels

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