Developing a dissemination model to improve intervention reach among West Virginia youth smokers

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Date

2014-08-01

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Frontiers

Abstract

The not-on-tobacco program is an evidence-based teen smoking cessation program adopted by the American Lung Association (ALA). Although widely disseminated nationally via ALA Master Trainers, in recent years, adoption and implementation of the N-O-T program inWest Virginia (WV) has slowed.WV, unfortunately, has one of the highest smoking rates in the US. Although it is a goal of public health science, dissemination of evidence based interventions is woefully understudied.The present manuscript reviews a theoretical model of dissemination of the not-on-tobacco program in WV. Based on social marketing, diffusion of innovations, and social cognitive theories, the nine-phase model incorporates elements of infrastructure development, accountability, training, delivery, incentives, and communication.The model components as well as preliminary lessons learned from initial implementation are discussed.

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Keywords

dissemination, dissemination science, diffusion, teen smoking, teen smoking cessation, tobacco prevention, tobacco intervention

Citation

Horn K, Jarrett T, Anesetti-Rothermel A, O’Hara Tompkins N and Dino G (2014) Developing a dissemination model to improve intervention reach among West Virginia youth smokers. Front. Public Health 2:101. doi: 10.3389/fpubh.2014.00101