How economic crisis affects revenue management: the case of the Prague Hilton hotels [Summary]

dc.contributor.author	Gehrels, Sjoerd	en
dc.contributor.author	Blanar, Oleksandra	en
dc.date.accessioned	2019-01-28T19:15:14Z	en
dc.date.available	2019-01-28T19:15:14Z	en
dc.date.issued	2017-01-18	en
dc.description.abstract	This study explores revenue management practices in two Prague hotels throughout the past years of economic crisis. Data were collected through participant observation, accessing company documents, and by soliciting inputs from key informants. This study identifies the necessity for careful pricing strategies and to resist discounting. Rate dilution and price wars in the market should be avoided in order to prepare for times of recovery. To maximize revenue, forecasting should be accurate, group contract conditions should be monitored, and over-sales versus spoilage factors balanced. Strategies aimed at both direct and indirect channels should be aligned to maximize value and cost-effectiveness.	en
dc.format.mimetype	application/pdf	en
dc.identifier.uri	http://hdl.handle.net/10919/87060	en
dc.language.iso	en_US	en
dc.publisher	Virginia Tech	en
dc.rights	Creative Commons Attribution 4.0 International	en
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	en
dc.subject	economic crisis	en
dc.subject	hospitality management	en
dc.subject	revenue management	en
dc.title	How economic crisis affects revenue management: the case of the Prague Hilton hotels [Summary]	en
dc.title.serial	Research in Hospitality Management	en
dc.type	Summary	en
dc.type.dcmitype	Text	en

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