Price promotions and products with low consumer ratings [Summary]

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dc.contributor.authorKuo, Hsiao-Chingen
dc.contributor.authorNakhata, Chinintornen
dc.date.accessioned2017-09-09T19:31:13Zen
dc.date.available2017-09-09T19:31:13Zen
dc.date.issued2016en
dc.description.abstractPrevious research indicates the aversive effect of low consumer ratings on consumers’ purchasing decisions. This paper aims to apply decision justifiability theory to investigate how price promotions – price discount and price bundling – can reduce this effect.en
dc.description.notes517-527.en
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/10919/78855en
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectPrice promotionsen
dc.subjectConsumer ratingsen
dc.subjectDecision justifiabilityen
dc.subjectOnline purchase decisionsen
dc.subjectTime-to-purchaseen
dc.titlePrice promotions and products with low consumer ratings [Summary]en
dc.title.serialJournal of Consumer Marketingen
dc.typeSummaryen
dc.type.dcmitypeTexten

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