Communication for Rural Innovation: Rethinking Agricultural Extension

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dc.contributorVan den Ben, A.en
dc.contributor.authorLeeuwis, C.en
dc.contributor.departmentSustainable Agriculture and Natural Resource Management (SANREM) Knowledgebaseen
dc.date.accessioned2016-04-19T18:09:00Zen
dc.date.available2016-04-19T18:09:00Zen
dc.date.issued2003en
dc.descriptionMetadata only recorden
dc.description.abstractThe aim of this book is to adapt the view of what agriculture extension is and why it is important. This opening chapter outlines the problems that agriculture extensions are facing, breaking them down into two sections: challenges that farmer and agriculture face, and challenges within the agriculture extension. The authors provide areas for challenges that farmers and agriculture face through: food production, food security and intensification; poverty alleviation, income generation and future prospects; sustainability, ecosystems and natural resource management; globalization and market liberalization; multi-functional agriculture; agrarian reform; food safety and chain management; and knowledge intensity, knowledge society and commoditization of knowledge. Challenges within the agriculture extension involve: dealing with collective issues; co-designing rather than disseminating innovations; matching the technical and social dimensions of an innovation; catering for diverse farming and livelihood strategies; managing complexity, conflict and unpredictability; becoming learning organizations; being brokers in an era of participation; coping with dwindling resources; and changing professional identities. Although these issues deal with agriculture and land-use, they also broadly encompass rural resource management. The authors note that the problems that humans face are partly man-made and can be solved largely through effective communication. They conclude that agriculture extension's new role should be "to manage communication in processes that are somehow aimed to bring about new patterns of coordination."en
dc.format.mimetypetext/plainen
dc.identifier545en
dc.identifier.isbn0-632-05249-Xen
dc.identifier.urihttp://hdl.handle.net/10919/65599en
dc.language.isoen_USen
dc.publisherOxford, United Kingdom: Blackwell Science Ltden
dc.rightsIn Copyrighten
dc.rights.holderThird edition © 2004 by Blackwell Science Ltden
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectGlobalizationen
dc.subjectRural developmenten
dc.subjectPlanningen
dc.subjectLivelihoodsen
dc.subjectMarketsen
dc.subjectLocal knowledgeen
dc.subjectAgricultureen
dc.subjectRural resource managementen
dc.subjectAgriculture extensionen
dc.subjectNetwork buildingen
dc.subjectNegotiationen
dc.subjectFarm/Enterprise Scale Governanceen
dc.titleCommunication for Rural Innovation: Rethinking Agricultural Extensionen
dc.typeAbstracten
dc.type.dcmitypeTexten

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